Distributors & VADs in India
Published On : 2018-09-26

Digital is here to stay. By 2021, at least 60% of Asia Pacific's (excluding Japan) gross domestic product will be digitized, with growth in every industry being driven by digitally-enhanced operations and relationships. As business environments become uncertain and volatile, organizations will also need to fortify its IT infrastructure that will help them to be agile enough to configure for change without necessarily knowing what the change will be. Companies are often driving digital transformation initiatives to be more innovative and help avoid disruption. As part of these initiatives, they can leverage tools such as cloud to more quickly, easily and securely build and deploy modern apps that can help them stay ahead of competitors. Partners will be able to better advise their customers on the solutions that are necessary to accelerate their digital transformation and thrive in an increasingly volatile, uncertain and complex business environment. In this scenario the role of distributors and VADs are becoming very important as part of the overall growth strategy of every corporates.

Today, every business is foraying into software. Organizations must innovate through software to stay ahead. Channel growth is shifting from transactional (product-focused, commodity priced) to contractual (services, continuous maintenance and updating of infrastructure) business. Distributors and Value Added Distributors (VADs) are playing an important role in the promotion and availability of products. They are highly instrumental in highlighting and educating the customers about the latest products. While VADs add fuel in the competitive IT market by adding value to the products and services, distributors bring technology solutions to the market and in the process create a true value proposition for its partners. Armed with the best-of-breed technology solutions, various national and regional distributors have made their mark in the value-added landscape. The key for growth today is not being rigid but to adapt ourselves to newer markets and technologies and in order to survive this situation, developed and developing markets should mix traditional and new age digital capabilities and co-exist.

With the passage of time, Distributors and VADs are transforming their style of functioning like suggesting customers on how disruptive technologies could enhance their customers top and bottom line at the same time. The VAD community is making the market much more competitive by providing an enhanced and superior level of services to the partners and customers, so that they can select the best combination of software, hardware and services to meet the desired objectives. Their role has built on a unique business model with a specialized resource portfolio, optimized for increasing adoption and market development of specialty solutions.

This year, distributors have realized the massive opportunities in E-commerce, Big Data, Artificial Intelligence, Cloud Computing and IoT (Internet of Things). Thus, majors like Ingram Micro, Redington, Compuage, Tech Data, Supertron and Brightstar have taken aggressive steps while promoting various offerings on the channel like cloud services for enabling digital medium to their respective partners. In summary, technology Distributors and VADs are helping businesses improve productivity, efficiency and collaboration.

Aditya Infotech Ltd.

Head of the Organization:– Aditya Khemka

Designation: CEO & Director

Address - A-12, Sector 4, Noida, Delhi NCR, India - 201301


Company’s Turnover (17-18) : Rs. 1200 cr.

Core competency: The technological arm of the group, Aditya Infotech delivers technology driven security solutions with especially in Electronic Video Surveillance Products and Solutions. The brand includes CP Plus, Dahua and Panasonic. It secures over a million locations irrespective of industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects. As a distributor, it aims to fulfil the ever growing demands of its customers by providing professional services combined with state-of-the-art technology.

Brightstar Telecommunications India Limited.

Head of the Organization:– Sanjeev Chhabra


Address - Beetel Corporate Center, First Floor,B Wing, Plot No.16,Udyog Vihar Phase IV, Gurgaon-122001, Haryana


Company’s Turnover (17-18) : Rs. 3100 Cr.

Core competency: Brightstar, a subsidiary of SoftBank Group Corp. simplifies the wireless world. It makes mobile technology accessible to everyone. It is a mobile services company for managing devices and accessories across the wireless ecosystem. It provides simplified solutions to consumers across Retail, Online, Enterprise and Networking. Brightstar India has carved out a strong presence in the Non-IT distribution space with a product portfolio that encompasses consumer electronics, telecommunication and digital lifestyle products. It has a customer base of more than 50,000 across 100countries.

Compuage Infocom Limited.

Head of the Organization:– Atul Mehta

Designation:Chairman & MD

Address - 601, D-Wing, Lotus Corporate Park, Ram Mandir Lane, Jay Coach Junction, Western Express Highway, Goregaon(East), Mumbai - 400063. INDIA


Company’s Turnover (17-18) : Rs. 4740 Cr

Company Profile: Compuage, an IT and Mobility Distribution Company offering Global Products and Services to its clients through a strong distribution network across India & SAARC nations. Compuage’ s products and solutions complement all the IT needs be it Hardware, Software, Networking, Data Management or Storage. The company is currently focusing on developing partners across the length and breadth of the company, on SMB focused partners, to become a trusted advisor through Cloud aggregator platform by providing world class cloud marketplace experience, expertise, solutions and enablement programs.

Creative Peripherals & Distribution Ltd.

Head of the Organization:– Ketan Patel


Address - Metro Chambers Unit no. 3rd & 4th Floor, Plot No. 137AB, Kandivali Co-op., Industrial Estate Ltd., Charkop, Kandivali (West), Mumbai - 400067


Company’s Turnover (17-18) : Rs. 250 Cr

Company Profile: With pan India presence, Creative Peripherals is known as Entry Level Specialist in India & Middle East market and presently having distribution rights of more than 25 brands which it caters to over 5000+ Partners through Channel/eCommerce LFR.

The company’s focus is to assure its partners that it will use its goodwill, expertise and influence to introduce world class brands across categories into their portfolios and to support the partners in leveraging their market positioning and enhancing their bottom line.

Element14 .

Head of the Organization:– SUma Pingali

Designation:: Regional Director - ASEAN, India, Korea & Japan at element14

Address - D Block, 11th Floor, IBC Knowledge Park, 4/1, Bannerghatta Main Rd, Bhavani Nagar, Suddagunte Palya, Bangalore, Karnataka 560029, India


Company’s Turnover (17-18) : $1.5bn

Core competency: element14 is part of the Premier Farnell group of businesses and is known within the industry as one of the top suppliers for electronics systems solutions. The company's key areas of focus include - providing access to the latest technologies, helping customers speed up time to market, developing the next generation of engineers.

During the year ended 30 June 2018, Premier Farnell invested $100m in additional inventory and added 22 new supplier relationships, both deepening and broadening it’s product offering and providing customers with even greater access to the latest new product introductions and established product offerings.

Embee Software Pvt. Ltd.

Head of the Organization:– Sudhir Kothari

Designation:Managing Director

Address - 8 A.J.C Bose Road, 2nd Floor Circular Court, Kolkata - 700017


Company’s Turnover (17-18) : Rs. 3100 Cr.

Company Profile: Embee Software is among the leaders in technology solutions and service industry with an experience of almost 30 years. It gives emphasis on customer satisfaction and enablement of organizations from enterprises to start-ups, to transform their workspaces and achieve desired business outcomes. Embee also provides cloud solution, data center transformation and security with the highest cloud mix and active cloud usage. It offers a cohesive product portfolio and keeps pace with the changing business demands.

Fortune Marketing Pvt. LTD.

Head of the Organization:– Manoj Gupta

Designation:M.D & CEO

Address - 201-202, Gedore House, 51-52, Nehru Place, New Delhi - 110 019


Company’s Turnover (17-18) : Rs. 800Cr.

A well known distribution company for electronic security and computer hardware products, Fortune Marketing has a pan India presence. it has a portfolio of more than 500 products of some top-tier global brands. It is a one-stop-source for different security-surveillance and IT-requirements with an absolute supremacy in IP CCTV-products, Biometric products, Access Control, Computer Hardware and Peripherals, Data Storage Solutions, Networking, Mobile Accessories, Audio and Multimedia products and Software products. It has 22 Branches across the country. With its very own brand like Enter, producing a range of hardware devices like Peripherals, Networking, Add-on Cards, Multimedia, CCTV and VDP and Raidstore.

HCL Infosystems Ltd.

Head of the Organization:– Bimal Das

Designation:Jt. President - Enterprise Distribution

Address - E-4, 5 & 6, Sector 11, NOIDA - 201301, UP


Company’s Turnover (17-18) : Rs. 3,742 Cr.

Company Profile: HCL Infosystems enables business transformation and enriches lives by offering technological products and services in chosen markets with the help of its wide sales and distribution network in the country. Its offering portfolio spans IT and System Integration services, value-added distribution of enterprise technology and consumer mobility products by helping clients across industries to attain and sustain competitive business edge. It aim to be the client’s Technology Lifecycle Partner.

Inflow Technologies Pvt. Ltd.

Head of the Organization:– Byju Pillai

Designation:President & CEO

Address -“Inflow House”, # 33 & 34, Indiranagar 1st Stage, Off 100 Feet Road, Bangalore - 560038, India


Company’s Turnover (17-18) : Rs. 1511 Cr

Company Profile: Incepted in 2005, Inflow Technologies is a niche player in IT Infrastructure Distribution & Services market in India/South Asia. It caters to the needs of the organizations to manage and secure information in a better and efficient way. Inflow has a direct relationship with 40+ Global Technology vendors & is headquartered in Bangalore with presence in 15 locations. Inflow does business through 1400+ channel partners and one or more solutions is offered to 7000+ end customers.

Ingram Micro India Ltd.

Head of the Organization:– Diego Utge

Designation:Sr. V.P and CEO

Address - Godrej IT Park, B-Block, 5th Floor, Pirojshanagar, Vikhroli (West), Mumbai - 400079


Company’s Turnover (17-18) : $ 3.5 Bn

Company Profile: Ingram Micro delivers a broad spectrum of Technology, Logistics, and Supply Chain services to businesses all over the world. With the ICT industry changing rapidly, the company is constantly evaluating the business model to ensure that it empowers the partners and vendors to stay ahead of competition. It firmly believe that in the current landscape, relationships with key stakeholders need to go beyond just distribution.

Inspira Enterprise.

Head of the Organization:– Manoj Kanodia

Designation:Managing Director

Address - 23, Level 2, Kalpataru Square, Kondivita Lane, Andheri East, Mumbai 400059


Company’s Turnover (17-18) : Rs. 500 Cr+

Company Profile: With expertise in Networking, IT Security, Cloud, Blockchain, Unified Communication, Healthcare and Smart City Solutions, Inspira follows a unique quality excellence model for diverse lines of business. The company helps its clients maximize their performance by leveraging best talents having technical expertise & domain wide knowledge, innovative management philosophy and comprehensive portfolio of services. One of the significant ways for business to grow is when it expands internationally. Inspira’s expansion into international market i.e. Dubai & Malaysia marks a milestone moment.

Integra Micro Systems.

Head of the Organization:– Raj Gaurav Goel

Designation:CEO and Managing Director

Address - 4, Bellary Road, 12th KM post, Jakkur, Bangalore - 560064, India


Company’s Turnover (17-18) : Rs. 360 Cr.

Company Profile: Incepted in 1982, Integra Micro Systems has been a frontrunner in innovation and delivered cutting edge products to domestic and international markets. These included office automation products on UNIX, WAP Gateway and browser, products for billing, communications and several utility software products in the telecom space, particularly for wireless Internet. It is a provider of innovative hi-technology products and solutions in the Government, BFSI and Telecom space, with a focus on India and Africa. More recently, Integra has been engaged in building a technology and services ecosystem for financial inclusion and digital payments.

Iris Computers Ltd.

Head of the Organization:– Sanjiv Krishen


Address -A – 155 Road No. 4, Mahipalpur, New Delhi - 110034


Company’s Turnover (17-18) : Rs. 1000 Cr

Company Profile: : Iris Computers Ltd is a dynamic IT distribution company, distributes computer systems and peripherals. The company is appreciated for its innovative style of distribution which is the core expertise of Iris Computers. Iris has over 3000 channel partners, regional distributors, large format retailers & large SI partners. The company also has project management capabilities.

The rapid countrywide expansion of the company to establish partners deep in the interiors was possible due to its “strong business acumen” and "risk taking ability". The large network of dedicated partners gave Iris Computers an edge over its competitors besides making it very strong commercially. Iris is open virtually 24X7 for its partners and willing to go to any legitimate length to fulfill the order in time.

iValue InfoSolutions India Pvt. Ltd.

Head of the Organization:– Krishna Raj Sharma

Designation:Director & CEO

Address - 1140, 3rd Floor, VGR ESSOR, 6th Main, 17th Cross, Sector – 7, HSR Layout, Bangalore – 560 102


Company’s Turnover (17-18) : Rs 600 Cr

Company Profile: A premium technology enabler, iValue InfoSolutions drives “Go to Market” for niche, compelling and complimentary offerings, in the Digital Asset Protection (DAP) and Data, Network & Application (DNA of every business) management areas, leveraging Customer Life Cycle and Product Life Cycle Adoption frameworks. This year, iValue InfoSolutions completed a decade in this business. Now it has established its operations across multiple continents, such as East coast of Africa, Middle East and SAARC countries apart from 10 locations in India.

Modi Infosol Pvt. Ltd.

Head of the Organization:– Shyam Modi


Address - B-38 Okhla Phase-I. New Delhi-110020


Company’s Turnover (17-18) : Rs. 126 Cr.

Company Profile: With 28 years of experience, Modi Infosol is a customer focused IT solution Provider Company. The spectrum of offering is continuous, starting from Software, PCs, Laptops, Servers, Printers, Multi-function Machines/Photo Copiers, Video projection system, Storage and networking products to develop customized IT Solution for all sorts of customer needs. It believes that technology has matured immensely and the availability of products makes a big difference in the industry. It offers an array of products like Software, PCs, Laptops, Servers, Printers, Multi-function Machines/Photo Copiers, Video projection system, Storage and networking products to develop customized IT Solution for all sorts of customer needs.

M.Tech Solutions (India) Pvt. Ltd.

Head of the Organization:– Bhavin Bhatt

Designation:Regional Director, India & SAARC

Address - SRI Narayani NPSR Plaza, No: 25, Third Floor, 7th Cross Road, Vasanthanagara Extn, Bangalore – 560 052


Company’s Turnover (17-18) : Rs. 3100 Cr.

Company Profile: Established in 2002, M.Tech has a vision to become the best-of-breed cyber security and network performance solutions provider for integrated and intelligent end-to-end security management of the internet, systems and applications infrastructure. It partners with vendors who are experts in their respective domains. It has a wide array of products which fulfills the requirements from firewalls, web security, intrusion prevention and security analytics to cloud networking and network virtualization. M.Tech is headquartered in Singapore and has a network of 32 offices in 17 countries, partnering with 50 vendors and 2,000 resellers to provide on-site sales, marketing as well as technical support to its reseller partners.

Presto Infosolutions Pvt. Ltd.

Head of the Organization:– Krishan Girdhar


Address - 6, Community Centre, East of Kailash, New Delhi -110065


Company’s Turnover (17-18) : Rs. 240 Cr.

Company Profile: A value added distributor, Presto offers emerging technologies like Networking and security products. It also offers IT consulting and training services focused on helping their customers to identify improvement areas, analyzing business problems and optimizing their IT infrastructure. It caters to government and enterprises segment in India and SAARC. Presto is skilled in architecting and deploying secure enterprise Networks, Data Center, Video Integration Solutions and Boardroom Solutions that consolidates, integrates and enables management of information for mission critical applications. It has presence in over 20 cities in India.

RAH Infotech Pvt. Ltd.

Head of the Organization:– Ashok Kumar

Designation:M.D. & CEO

Address -6 A/B/C, Tower B-4, Spaze iTech Park, Sohna Road, Sector - 49, Gurgaon – 122 001


Company Profile: Committed to customer service and technical support, RAH Infotech is a value added distributor and solution provider in network and security domain. Incepted in 2005, it is a specialists in Enterprise and App Security and Application Delivery. It constantly keeps an eye on IT industry trends and solutions that fit market niches. It has a highly technically competitive sales support team, as well as engineering and technical services.

Rashi Peripherals.

Head of the Organization:– Suresh Pansari


Address -: Ariisto House, 5th Floor, Junction of N.S.Phadke Road, Telli Gali, Andheri (E), Mumbai- 400 069


Company’s Turnover (17-18) : Rs. 5000 Cr

Company Profile: Commenced business in 1989, Rashi Peripherals is positioned today as the fastest growing distribution company in India. Rashi is consistently growing at 25% CAGR over the past 29 years and have demonstrated a strong growth in the Components, Peripherals, PC, Networking & Accessories and Mobile business.

Banking on its prudent business practices established by visionary and dynamic leadership, it has achieved the Rs 5000+ crores revenue mark during fiscal 2017 - 18, that indeed an indication of its strong aspiration to lead the distribution space.

It will continue to expand its reach and channel base by penetrating into the emerging Tier 3 and Tier 4 cities/towns. At the same time, it will focus on expanding the existing solutions portfolio by adding new brands and strengthen newly formed Enterprise vertical.

Redington India Limited.

Head of the Organization:– PS Neogi


Address - Guindy House, 95 Anna Salai, Guindy, Chennai - 600 032


Company’s Turnover (17-18) : Rs. 15,262.58 Cr.

Company Profile: Started its India operations in 1993, Redington has positioned itself as an end to end Supply Chain Solutions Provider in the Information Technology and Digital Life Style Products space. As a group, Redington is present in India, Middle East, Africa, Turkey, Srilanka, Bangladesh, Singapore and CIS countries. The business of Redington is built on strong ethical and commercial fundamentals which have helped the company to exceed the industry growth rate. Redington is firmly positioned as the Brand behind the Brand and a leading supply chain solutions provider in the world. With its corporate office in Chennai, it has 48 Sales locations across India. In addition, through its subsidiaries both in India and overseas, Redington has 81 Sales offices, 147 warehouses and 77 own service centers and 266 partner centers.

Satcom Infotech.

Head of the Organization:– Vinod Kumar

Designation:Managing Director

Address - 303, Arenja Corner, Sector 17, Vashi, Navi Mumbai – 400 703


Company Profile: An end-to-end Security Solution provider, Satcom Infotech believes in security through control. It offers complete protection and control to business, helping them to defend against known and unknown malware, spyware, intrusions, unwanted applications, spam, and policy abuse, providing comprehensive network access control (NAC) and robust Windows based State Inspection Firewall with VPN facility and Mail Server solution supporting LINUX, Windows and Macintosh OS. Satcom Infotech was established in the year 2000 and is headquartered in Mumbai, with branch offices in Bangalore, Hyderabad and Delhi. With its Corporate office in Mumbai it has 4 Sales locations across India. A team comprising of highly skilled and committed professionals helps the Company deliver its products and services to every corner of the country.

Savex Technologies Ltd.

Head of the Organization:– Anil Jagasia

Designation:Managing Director

Address - 124, Maker Chambers III, 12th Floor, Nariman Point, Mumbai - 400021


Company’s Turnover (17-18) :Rs. 11,500 Cr.

Company Profile: With a wide channel network across India, Savex Computers is amongst the leading distribution companies in India. Headquarters in Mumbai, Savex has 86 sales offices and 42 stock locations spread across the country. It connects more than 7000 Channel Partners, Retailers, Corporate Resellers, VARs & System Integrators to its vendors.

Its core competencies in distribution are, better Logistics, efficiently monitored Inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system.

A balanced growth over the years, supported by a constant expansion of product portfolio and delivery footprint, has helped Savex tide over segmental market slowdowns.

The company has always preferred working along with vendors, with a clear objective to help the them implement their plans for the Indian market.

Supertron Electronics Pvt. Ltd.

Head of the Organization:– V K Bhandari

Designation:Chairman & Managing Director

Address -2, Cooper Lane, Kolkata- 700001


Company’s Turnover (17-18) : Rs. 3050 Cr.

Company Profile: Established in 1993, Supertron Electronics is one of the leading Indian company in IT product distribution company. The company graduated from regional to national level within a short span of time. Supertron clocked a turnover of around of Rs.3050 crore in FY17-18.

The present focus of the company is to drive distribution business to supply chain management. Supertron’s key priorities in the next fiscal are to enhance supply chain efficiencies, the ability to reach products across the country and scale a brand's growth in the shortest possible time and at the lowest cost.

Tech Data

Head of the Organization:– Sundaresan K

Designation:Country General Manager

Address - A 301, 3rd Floor, Supreme Business Park, Behind Lake Castle, Hiranandani Business Park, Powai, Mumbai – 400076


Company’s Turnover (17-18) : USD 36.8 Billion globally

Company Profile: Tech Data connects the world with the power of technology. Tech data puts singular focus on its needs and goals with the objectivity of a true strategic partner. With reach, capabilities and resources that span the technology continuum, Tech Data is a vital link in the IT channel, delivering the insights and optimized solutions that channel partners depend on to compete in the market today, tomorrow and into the future.


Head of the Organization:– Prashanth G J


Address - Amar Plaza, No.19, Krishnanagar Industrial Layout, Hosur Road, Koramangala, Bangalore - 560029


Company’s Turnover (17-18) : Rs 100 Cr

Company Profile: TechnoBind offers a hybrid distribution model placed synergistically between broad-based and niche distribution, to deliver high business value for its reseller partners. TechnoBind’s unique focus on the Use-Case based selling approach helps partners to implement solutions for their customers, which solve specific business pain points arising out of the rapidly changing facets of technology for businesses. The company’s sole focus has been on technologies that help the customer handle his Data and the associated challenges of Data Treatment. TechnoBind is headquartered in Bangalore and has sales and technical presence in Mumbai, Delhi, Chennai, Hyderabad , Kolkata and now in the SAARC region with our first Head Count in Dhaka.

Texonic Instruments

Head of the Organization:– Nitesh Bhandari


Address - 9, Athipattan Street, Mount Road, Chennai-600 002


Company’s Turnover (17-18) : Rs 160 cr

Company Profile: Started as a distributor in Industrial Electronic Components and Measuring Instruments, Texonic Instruments ventured into IT infrastructure business in early 90’s and since then it has carved a niche for itself in the Technology Distribution industry. It provides high quality IT Infrastructure products and is a champion in unmatched Value Added Distribution services to its Partners. Headquartered in Chennai, it has its presence in Bengaluru, Delhi, Mumbai and Hyderabad, West Bengal and Andhra Pradesh and has a fast-growing network across India. Texonic Instruments continues its endeavour to provide cutting edge distribution services in an increasingly dynamic Technology space.